Tweet Cute
by Emma Lord
Release Date: January 21st, 2020
Genres: Contemporary
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SYNOPSIS: Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming — mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
All’s fair in love and cheese — that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life — on an anonymous chat app Jack built.
As their relationship deepens and their online shenanigans escalate — people on the internet are shipping them?? — their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.
REVIEW: Tweet Cute is a fun update to the “You’ve Got Mail” kind of story. Pepper and Jack are both likable as our main characters and I liked that they addressed the “PepperJack” name coincidence instead of just letting it be a weird unsaid thing (especially with all the grilled cheese drama). Secondary characters were pretty enjoyable too, though I feel like Pooja needed more exploring–I’d read a book centered on her.
There were parts of the book’s premise that I found a bit improbable. It makes sense to me that Jack might be in charge of running their “hole in the wall” Twitter account, but for Big League Burger to be pawning off Twitter stuff on Pepper? Taffy clearly needed to be fired and BLB needed to hire a competent social media person. I just don’t see Pepper runnin ghte Twitter account in the real world. I also found Pepper’s mom to be an enormous piece of work. She really wasn’t likable…ever. It seemed a bit extreme.
With that being said, I quite liked this book. While there was some semi-fabricated drama, I liked that characters had conversations with each other and worked things out quickly instead of the drama dragging on and on and on because no one would talk to each other. I would recommend this book, but be careful because with all the talk of grilled cheeses and Pepper’s baked goods, you WILL get hungry.
Overall Rating: 3.5
Language: Moderate
Violence: None
Smoking/Drinking: Mild. References and secondary characters participating, but neither of the main characters do anything.
Sexual Content: Mild

ABOUT THE AUTHOR: Emma Lord is a digital media editor and writer living in New York City, where she spends whatever time she isn’t writing either running or belting show tunes in community theater. She graduated from the University of Virginia with a major in psychology and a minor in how to tilt your computer screen so nobody will notice you updating your fan fiction from the back row. She was raised on glitter, grilled cheese, and a whole lot of love. Her sun sign is Hufflepuff, but she is a Gryffindor rising. TWEET CUTE is her debut novel. You can find her geeking out online at @dilemmalord on Twitter.
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Note: I received this book free from the publisher in exchange for an honest review.